Word of Mouth Marketing
According to the Word of Mouth Marketing Association, the definition of Word of mouth marketing is "Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications."
As one of the Founding Board of Directors for WOMMA, our Chief Evangelism Officer Jamie was a pioneer in shaping both the art and science that formed this industry. In fact, we use that construct to define our offerings in this area.
Art (services)
- Strategic analysis and consulting- Why WOM, Industry Standards, Ethics, ROI
- Organizational sell and buy-in- WOM is a way of business not a tactic
- Program development and deployment- Build for success and growth
- Create accounts for Brands and the various stakeholders, departments, and services within organizations
Science
- Social Buzz Software Recruit, engage and reward your fans, friends and followers in community with the explicit purpose to create and spread word of mouth.
- Social Buzz Kit- Taking inventory of the bite size nuggets that make a product special, providing tips for integrating them into online and conversations, asking for feedback so we know the quantity and tone of social media created.
- Analytics- A framework for analyzing the impact of both online and offline conversations on intent, consideration, trial and ultimately purchase.