Twitter Activation and Optimization
Twitter is wicked popular. Visits to Twitter have increased 1,382 percent since last year - from 475K unique visitors in February 2008 to 7 million in February 2009, according to Nielsen.
That growth signals that the micro-blogging site is no longer just a platform for friends to stay connected in real-time; it is now an important component of brand marketing, Nielsen said. Who is twittering you may ask? Adults between the ages of 35 and 49 comprise almost 42 percent of the site’s audience - and about 62 percent of them are accessing the site from work. The average user hits Twitter.com about 14 times a month and spends about seven minutes on the site.
Twitter is becoming a valuable Customer Service, Marketing and PR channel. It is clear that brands needs to be proactive in using twitter in order to manage the conversations happening in your category and about your brand.
Our Activation services include:
- Full strategic analysis and opportunity assessment
- Establish goals and objectives for Twitter including but not limited to Customer Service, Marketing, Direct Sales, Promotion, and PR
- Twitter application development (see Social Application Studio)
- Create accounts for Brands and the various stakeholders, departments, and services within organizations
- Collaborative creation and implementation of a content calendar
- Reputation management and contingency planning
- Marketing- Following and getting Followed
- Integration with web-site, blog, facebook, and other platforms
- Analytics and ROI analysis
- Use and training overview with popular Twitter management platforms (ie. HootSuite, TweetDeck)