Social Advertising and Media
If you build it... they might not necessarily find it. A common mistake is relying entirely on the power of "earned" viral, word-of-mouth or social media to create a run-away success in social networks. Just because you built an application, created a Group, or started a Page, doesn't mean it will gain installs, members or Fans without a little help.
That's where our Social Planners and Buyers come in, they are true media mavens. This team has distilled years of buying on key platforms to be able to estimate' buy and optimize a media campaign, which will hit what we call the "Social Tipping Point." In other words, the point at which "paid" media can give way to social media and the "momentum effect" is in full effect. Please have a read of MySpace's study on this phenomenon, which details the multiplying effect of each dollar spent in social networks verses other online and offline media. You'll never buy media that isnt social again.
Creating compelling Social Advertising on the above platforms is an exercise in brevity, pithiness, and simplicity. Our copywriters know only character limits, not creative or comedic ones. Our Designers see the world through 110 x 80 boxes, which happens to correspond to the image size of a Facebook Social Ad.
- Planning and buying "Social Ads" on via the Facebook Self-Serve platform
- Integrated sponsorship negotiation and buying with Facebook national sales
- Planning and buying on MySpace's Self Serve performance platform
- Optimization against CPM and CPC objectives and budgets
- Design and production of creative units
- Copywriting, editing and optimization