Custom Facebook Applications

Creating and maintaining an official presence on the fastest growing social network has become a marketing imperative for brands, bands, personalities and businesses small and large. We believe FRM (Fan Relationship Management) is even more critical than CRM when considering the considerable reach and influence of socially networked customers.

Refreshing content, highlighting promotions, leveraging new tools and apps, and constant attention to conversations on the Page are all critical to success. We provide insights, services and solutions to help recruit, engage and reward your Fans in Facebook.

  • Strategy development and user experience mapping
  • Custom design and implementation
  • Recruit, Engage and Reward Fans
  • Custom solutions and/or leverage existing technology solutions from our Social Toolbox
  • Content and messaging management
    • Status UpdatesWalmart Meal Solutions
    • Fan Updates
    • Article sharing and links
    • Integration with Twitter “Tweets”
  • Monitor, maintain and moderate
    • Profanity and appropriateness on Wall and Discussion Forums
    • Reputation management and issue triage
    • Responsiveness to questions and comments
    • Deleting and/or reporting abusive or inappropriate posts
    • Fan Photo and Video monitor and curation
  • Marketing and growth strategies
    • Create, deploy and optimize Social Ad campaigns
    • Tap into shared interests and passions and cross promote with our Fans and Followers Network of Pages, Blogs and Twitter Accounts.
    • Grass roots marketing with like-themed pages and groups

We focus much of our attention on Facebook for the obvious reason of its explosive growth and attractive audience. The less obvious reason is the developer-friendly Facebook platform allows greater flexibility and ultimately better results for our clients. We’ve also created presence and applications in other social networks including Bebo, MySpace and Hi5 to name a few. Most of the services and approaches listed above cross-over to these social networks so we’re happy to help you tackle any and all of these robust platforms.