Coach
Challenge
In order to drive incremental sales in the key Holiday shopping season, Coach had developed a progressive e-commerce concept called Gift Finder that was to extend across the web, iPhone and Facebook. Coach selected Brand Networks to create and develop the Facebook application for this promotion.
Social Solution
Brand Networks developed the Gift Finder as an application within a tab on the Coach Facebook page. Coach Fans could select who they were shopping for, what their price range was and what color the gift recipient preferred. Users were then presented with a Coach Gift Bundle – a beautiful image of all of the gifts available in that particular category bundled together. Each bundle and individual item could be explored, shared and ultimately purchased through links back to Coach.com.
Results
Immediately following the first status update, thousands of Coach’s Facebook Fans began creating and sharing their own gift bundles. Based on the reviews and response, Coach Fans and customers were positively thrilled by the concept and functionality of the application. Sales results indicate they were also excited to shop for Holiday gifts right from Facebook. Let this ring in 2010 as the year of Social Commerce.
