First an admission. We’ve been bad long-form bloggers. So much to say, so little time and so many places to say it. Is this a reflection on us, or are others feeling the gravitational pull to micro-blogging at the expense of full blog posts?

Anyway, we are going to post more, shorter stuff here at Networked Brands. Hope it’s easier to prepare, still full flavored, and easy to digest.

In this spirt, I wanted to share a recent interview I did at this year’s WOMMA Summit in Las Vegas.
Customer crusader Peter Blackshaw interviewed myself and Gary Spangler about what we’re seeing in terms of the evolution of WOMMA and Social Media in general. Gary and I served on the WOMMA Board together and his perspective from the Brand side (DuPont) is always interesting and dead on. Love his point about “Brand to Public” communications strategy. A great reminder that all your stakeholders can be found in public places and networks and communicating with them collectively and individually is an art.

When asked about game changers, the first thing that popped to my mind was the “Social Graph.” I don’t think I’ve witnessed anything with the potential transformative power of the Social Graph in my 15 plus years in marketing. Have you?