Engineering Social. amplifying stories.

“Facebook Preferred Developer Consultant, Brand Networks today announced Beth Kribs-LaPierre has joined the company as Director, Social Intelligence and Analytics. In this position, Kribs-LaPierre will apply her extensive social media intelligence and analytics expertise to help Brand Networks’ clients better understand, manage and optimize their social media marketing strategies, social campaigns and apps.

Prior to joining Brand Networks, Kribs-LaPierre was chief listening officer, Digital Intelligence+Analytics, at Eastman Kodak, where she provided leadership, strategy and governance for social media intelligence and analytics programs.

Kribs-LaPierre is focusing on building processes and strategies to support social/location/mobile analytics as well as digital thought leadership activities. She reports to Brand Networks CEO Jamie Tedford.” Read More

Brand Networks was recently admitted into the Facebook Ads API program, and we’ve got big plans.

For the last five years, we’ve been engineering innovative social experiences on the Facebook Platform that generate stories at scale for our clients. That’s a ton of stories. Now we have a powerful new tool to amplify all those stories.

Story Amplifier is a comprehensive offering that enables the creation, targeting, bidding, and optimization of Sponsored Stories through the Facebook Ads API. The Ads API allows developers to integrate in the Facebook Ads system to provide marketers with new solutions to manage Facebook Ads.

A number of our clients are already using Story Amplifier to boost the stories created by Apps, Pages, Places and websites engineered or managed by Brand Networks. In the coming weeks, we’ll be making Story Amplifier available as a “Self Serve” console and a “Full Service” media planning and buying offering that is 100% focused on helping marketers and agencies optimize the use of Sponsored Stories.

It’s a proud day at Brand Networks!

After months of preparation, development, and coordination with American Express and Facebook, the Amex Link, Like Love application launched today. Link, Like, Love lets members sync their Amex card with Facebook to enjoy couponless savings at merchants such as Whole Foods, Dunkin Donuts, H&M, and many more. Unlike daily deal sites like Groupon, users don’t have to spend any money up front to receive the savings. Through the application, they just click “Add to Card” on the deal, then swipe their Amex card at the designated merchant to receive a statement credit back on their account. To add even more value and personalization, we created a unique algorithm that scans users’ Facebook Likes and Interests and that of their friends to deliver the most relevant deals. We’re excited to enter this new territory with American Express and Facebook and are looking forward to what’s to come!

To learn more about Link, Like, Love, check out these articles and the Livestream announcement from American Express

• TechCrunch
• Forbes
• USA Today
• Fast Company